Adidas has collaborated with Parley to create a completely recycled shoe! The Parley shoes are made with plastic waste that has been intercepted before it reaches the ocean.
Research shows there will be more plastic than fish by weight in the world’s oceans by 2050.
Every piece of plastic ever made is still on this planet. Only 14% of all plastic used is collected for recycling. So, its safe to say that this is a good thing.
WE ARE WORKING WITH PARLEY TO PREVENT PLASTIC FROM ENTERING OUR OCEANS AND TO TRANSFORM IT INTO HIGH-PERFORMANCE SPORTSWEAR. SPINNING THE PROBLEM INTO A SOLUTION. THE THREAT INTO THREAD. #ADIDASPARLEY
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ECO BAE 